"expensive price tag" You already said it was from apple. You could have just wrote "Apple’s first VR headset reportedly includes a fabric design, a fan, and an Apple price tag"

Article gives me the feeling that Apple is basically trying to build a Hololens

As much as my ass is chapped with Apple pulling Parler from the App Store, they have a much preferable model where they sell devices based on the price of the device and take a best effort towards privacy and security. Google on the other hand survives on selling your data. Compared to Facebook’s plans for the oculus, the Apple device sounds way better