I thought they were actually buckling under pressure. hell no, they are accelerating. so they want to centralize all identifiable data on their own servers. this way they can offer a new service to companies looking to pitch personalized ads, they say "oh, well it's better for privacy" cause only they have access, but somehow this act is both anti-competitive while *also* fucking over the customer. Do we really need Google to have even *more* power? This is like some dystopian level shit right here. So in theory this would make Google basically the information broker of the world, only they would have access to it.