eCommerce stores are one of the most popular channels for buyers to make a purchase for their personal needs. As with the help of an online store, it becomes easier for buyers to make a purchase from the comfort of their couch. Further, with the help of custom eCommerce development, it also becomes easier for merchants to reach out to a wider range of target users as well. And it enables them to sell to a wider range of target users beyond the constricts of geographical locations. As a result, they can easily achieve higher profits and sales from their business. However, with the arrival of modern eCommerce platforms such as Shopify, WooCommerce, and Magento. It has become easier for merchants and custom eCommerce website development agency, to achieve better profits and sales from their business without any specific technical knowledge. However, this has lead to an increase in the overall competition amongst eCommerce merchants. So, it is crucial for merchants to make their website stand apart from the crowd. One of the easiest ways to achieve this is to create a unique website UI. With this article today, we will take an in-depth look into the top UI/UX mistakes to avoid for eCommerce stores. But before we dive into that, let us take an in-depth look into the impact of having a proper UI. Impacts of Having a Proper UI/UX Proper UI/UX can have a strong impact on the user’s mind. As with the aid of proper UI/UX merchants can easily achieve a number of unique perks. Some of the common impacts of having Proper UI/UX is as listed below: 1.Proper UI enables merchants to create an unforgettable brand image of their business. This can be done by the use of consistent colors, logo, and UI element design that showcases the brand’s vision. 2.Also with the help of a well-planned and responsive UI/UX, it becomes easier for merchants to provide a better user experience for their business. Which in the long run can make it easier for merchants to achieve better conversion rates as well. Top UI/UX Mistakes to Avoid for eCommerce Merchants From the discussion above, we can easily conclude that with the help of proper UI/UX it can become easier for merchants to achieve better profits, sales, and improved brand image. However, a number of merchants tend to avoid improving their website’s UI/UX for a variety of reasons. But even if a merchant chooses to use premade themes there are certain mistakes they must avoid. Below is a detailed list of some of the common UI/UX mistakes that merchants must stay clear of: 1.One of the most common mistakes that merchants usually perform is making their navigation system complex. With a complex navigation system, it becomes hard for buyers to look for the desired products and services. This can eventually lead to an increased bounce rate and cart abandonment rate. 2.Also, merchants often tend to ignore the quality of product images they are using for their website. This can create a lot of doubts in the buyer’s mind and it can often lead to distrust amongst the buyers. Hence, using high-quality images that clearly showcase the products and services is a must. 3.Last but not least, on every page of the business, it is crucial for merchants to ensure that their contact information is clearly visible. As without proper contact information, the business might look unreachable in front of the target audience.