In early internet history a company Net Zero offered freeish internet service in exchange for pervasive tracking. Users said HA HA HA HA HA fuck you. And the service ended.
Our tech cartels used the same model. And hid the tracking. Facebook is notorious for bait-and-switch. Create section of service with a privacy setting. Collect mass data of that category. Then revise terms and conditions exposing all that data. Oh the awkward photos exposed. Then there's when photos of *you* are shown to other parties to tag them as a user verification method. *You* didn't authorize identifying your face. *You* may have even purposefully mis-trained photos of yourself as other people to screw up their data. That's not informed consent.
The domestic spying scandal went nuclear. The tech cartel went AH SHIT AH SHIT AH SHIT and settled on bots spamming "I have nothing to hide" to modify behavior toward accepting the only thing that makes their service profitable. Surveillance capitalism.
The answer is bespoke tech services with a localized economy scope. The cyberpunk dystopia future is here. Hack your tech.
I was a user of NetZero back in the day, and recall that they had really stopped being used after they started charging directly. I don't know if it was about people wanting privacy. I mean look at the state of things today, where people are a bit more cognizant of what is going on. Back then, the internet was a bunch of fan sites, Amazon was strictly a book seller, and a lot of companies didn't even have an official online presence yet. There wasn't as much to worry about with targeted advertising back then, and I doubt that the casual late 90s/early 2000s internet user would even care if you told him the ads were targeted.
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