Increasing sales and creating more revenue for an offline travel agency is a difficult task. There's a lot of competition out there, not just from huge OTAs but also from other offline travel firms that are increasingly relying on technology and social media to reach out to more people. As a result, in order for a traditional brick-and-mortar agency to exist, it must embrace technology and employ it effectively. Let's take a look at some of the things they can do to boost sales in an increasingly digital travel environment: Create a visually appealing website. To differentiate yourself from the competition, create a visually appealing website with an internet booking engine (so that your customers can get instant real-time inventory availability and pricing), hot deals, a payment gateway, and possibly ancillaries such as insurance, airport transfers, and so on. Your major offerings should be highlighted, as well as your USPs and value proposition. Communicate Keep in touch with existing customers as well as prospects by email, phone calls, text messages, and other means, and keep them informed about the latest trends in the travel business. Sending relevant emails to clients is a terrific approach to keep them informed and involved with your brand. This should help you with your marketing initiatives, such as sending them new bargains and packages to popular places via email. Participate in social media. Because of the explosive rise of social media in recent years, it's critical that you market your business across all major social media platforms, such as Facebook, Twitter, Google Plus, Youtube, Pinterest, and others. You can construct a focused network of people who will share and like your bargains, images, videos, and status updates. Encourage your customers to subscribe to your social media accounts. After Google, YouTube is the second most popular search engine, making it an extremely useful marketing tool. Make a variety of product videos, upload them to YouTube, and promote them on Facebook and Twitter. Concentrate on content marketing. Content is king when it comes to online marketing. As a result, ensure that your website has high-quality content, integrate a WordPress blog, and create a responsive website design so that your customers can read your site on their smartphones and tablets without losing information or quality. Blogging is another excellent marketing technique for raising brand recognition and educating clients. You can use your blog to sell your travel items and provide relevant travel recommendations. Again, you should advertise your blog on social media and link it to your Facebook and Twitter accounts so that new posts are immediately posted on those platforms when you create them. If you intend to syndicate blog content on other third-party sites, update the canonical tag in your blog article so search engines will recognize it as an original piece. User-generated content is encouraged. Genuine customer reviews help to establish credibility and promote trust among new/potential customers. Customer reviews on the internet are an effective tool to assess and enhance the quality of your services. Request that happy customers leave reviews on your TripAdvisor and Facebook pages, and this will make it easier for new clients to book your offerings. Online reviews, images, videos, and social media posts are examples of user-generated content. Not just that, Video Testimonials can also be added to your company's website. User-generated content can greatly boost your website's traffic. Invest in an Online Booking Engine. Consumers are increasingly purchasing travel online, and you may provide this service to your customers by employing an online booking system on your travel website. You should purchase and integrate reputable Travel Agency Software onto your website. A good system would have a Booking Engine (for flights, hotels, and packages), a Central Reservation System/Inventory Management System, Travel Supplier Connectivity (XML API Integration / Direct Connects), Accounting & Reconciliation, Sales & Distribution Channels Management, Quotation Management, CRM, and a Facebook Booking Engine, among other things. Investing in good travel booking software can significantly lower your expenditures while also increasing your bookings. ClarityTTS is a travel technology company that offers cloud-based e-commerce solutions with a wide range of content, booking systems, back-and-middle-office systems, and worldwide inventory access. For more information on our services, please visit us at www.claritytts.com | +1 416 223 2800.