"Since this experiment used targeted findability tasks, more time and effort spent looking around the page are not good. These findings don't mean that users were more 'engaged' with the pages. Instead, they suggest that participants struggled to locate the element they wanted, or weren't confident when they first saw it."

People don't stay on it because they love it but they can't find the exit button of this ergonomic disaster.

Every time I enter this type of page I use the words fuck, fuck fuck, and then finally find the close button. In a lot of cases I even shut down Firefox completely to get rid of that flashy and useless thing when I run out of fuck words.

And what makes it even worse, there is nothing on that page you can click on to report back how fucked up that web page is. You always end up into maze preventing you to tell them what you think of their site so they never get negative reviews.

https://archive.fo/79P5f | :

It's official: Users navigate flat UI designs 22 per cent slower • The Register

'On the flat design, users spend more time lingering on the caption "3 Year Pearl" than they do reading about the 3 Year Pearl. '

'"Since this experiment used targeted findability tasks, more time and effort spent looking around the page are not good. '

'A "flat" design removes the distinction between navigation controls and content. '

'"On average participants spent 22 per cent more time (i.e. slower task performance) looking at the pages with weak signifiers," the firm notes. '

'Once blessed by Apple, flat designs spread to electronic programme guides on telly, games consoles and even car interfaces. '

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